Bing

bing

Yes, we know Microsoft owns the search engine Bing, and we already talked about Microsoft, but this marketing campaign was so awful that it deserves its own entry.

On March 11, 2011, a magnitude-9 earthquake happened off the coast of northeast Japan, which led to a giant tsunami that was up to 133 feet tall and ultimately reached six miles inland. Nearly 16,000 people died and another 2,500 were reported missing. Sadly, a majority of the people who died ended up drowning.

The day after the tragedy, Bing posted the following Tweet:

How you can #SupportJapan – http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K.

They also included “Try Bing. A new way to search, explore, & decide,” but later deleted the tagline.

Many people were completely appalled with Bing’s crassness towards the situation because it looked like they were trying to use the tragedy as a way to market themselves. People also asked if Bing got less than 100,000 retweets, were they going to send less than $100,000? Soon the tag #F***Bing started trending and within seven hours, Bing apologized and said they donated the $100,000 to the disaster relief. We should also point out that Microsoft donated millions of dollars without any prompting from Twitter users.

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