Whether you like Susan Boyle’s music or not, there is no denying her story is quite remarkable. She was plucked out of obscurity and became an international singing star after trying out for Britain’s Got Talent. Her rendition of the song “I Dreamed a Dream” from Les Miserables completely wowed the crowd, impressed the judges, and shocked many people on the internet. In the end, she didn’t win Britain’s Got Talent, but she did get a record deal.
In October of 2012, Boyle was going to release her second album and her marketing team sent out a tweet to thousands of fans that there was going to be an exclusive listening party, and fans could ask Boyle questions. To spread the word, Boyle’s team used the hashtag #SusanAlbumParty. Seems pretty harmless, right? Well, the problem was that a lot of gutter-minded people read it as Su’s Anal Bum Party. The hashtag, and inappropriate tweets (including pictures about the party), soon became one of the highest trending topics on Twitter.
Boyle’s team tried to fix the problem with a tweet from Boyle’s account that was posted hours later with the tag, #SusanBoyleAlbumParty, which doesn’t sound nearly as fun or as interesting as an “anal bum” party.